The cliché entry into bartending is during the university years, where a part time job to support a student loan snowballs into a career. But for some, hospitality is in their blood. Michael Hajiyianni, general manager of veteran Copenhagen bar Ruby, falls into the latter category.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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